---
id: MAXCONNECT-PERSONA-001
title: Underserved smaller Maximo businesses
type: PERSONA
state: red
area: B-people
purpose: interview-instrument
priority: S
work_kind: H
provenance: primary
confidence: medium
triangulated: false
engagement: maxconnect
sources:
- uri: discord://current-session/2026-06-10-maxconnect-intake
role: primary
relates_to: []
feeds_atoms: []
open_questions:
- What size band qualifies as smaller or underserved in this market?
- Which industries are most represented in Rich's group?
- Who signs budget versus who feels the operational pain?
needs_validation:
- Validate audience definition with Rich's event/community data.
resolution_log: []
module:
---
Ant's starting audience hypothesis is smaller Maximo-dependent businesses that do not get meaningful support from IBM.
The target may span industries. Ant suspects finance/procurement are important because they have to make or approve the business case, while technical and operational users likely feel different parts of the pain.
Open questions
- What industries and company sizes are actually in Rich's community?
- Is the first buyer finance, procurement, operations, engineering, reliability, IT, or a mixed committee?
- What does “underserved by IBM” mean in observable terms?